If you’re thinking about selling your home and keep hearing the words “buyer’s market,” you might be wondering if now is the right time?  Just because it’s a buyer’s market doesn’t mean it’s the wrong time to sell.

Homes still sell every day — the difference is, how you sell becomes more important than ever.

Yesterday’s Prices Are Not Today’s

It’s easy to get caught up in what your neighbour sold for last year or what your home might have fetched at the peak of the market. But markets change. In a buyer’s market, homes tend to sit longer, bidding wars are rare, and overpricing can mean your home doesn’t sell at all.

Be realistic about value. Compare your home to others that have actually sold recently — not just what’s listed. Ask your real estate agent for a comparative market analysis (CMA) and price your home accordingly. It might sting, but overpricing in a buyer’s market often leads to price reductions and stale listings, which can cost you more in the long run.

Presentation Matters More Than Ever

In a buyer’s market, first impressions are everything. Buyers have options, and if your home doesn’t shine, they’ll move on to the next one.

Here are a few ways to make your home stand out:

  • Declutter and depersonalize. Make rooms feel open and inviting.
  • Deep clean. A sparkling clean home sends the message that it’s well-maintained.
  • Stage smartly. You don’t need to spend a fortune. Simple touches — fresh flowers, neutral bedding, stylish lighting — go a long way.
  • Boost curb appeal. First impressions matter. Tidy landscaping and a welcoming front door set the tone.
  • Fix small things. Loose handles, leaky faucets, scuffed walls — these are easy to fix and make a big difference.

Make It Easy to Say Yes

Buyers are cautious in this kind of market. Help them feel confident about your home by offering:

  • Easy showing times 
  • A pre-sale home inspection
  • Flexible closing dates

The easier you make it for a buyer to say “yes,” the more likely you are to close a deal — even in a tough market.

Need help making your home market-ready? Reach out — We are happy to guide you through the process.